See the unseen.
Love the unloved.
Shining a Light on Black Dog Syndrome
In shelters across the country, black dogs face a heartbreaking reality. They are the last to be adopted and the first to be euthanized. It isn't because of their behavior, breed or health. It is an unconscious bias known as Black Dog Syndrome.
The Black Dog Syndrome Alliance unites shelters and advocates to bring this issue out of the shadows. We provide the tools to change perceptions, highlight the beauty of black dogs and ensure every animal gets the fair chance at a forever home they deserve.
Join the Pack
The fight against Black Dog Syndrome is bigger than any one shelter. It requires a united front to change how the world sees our dark-coated friends.
The Black Dog Syndrome Alliance is building a nationwide movement, and we want you at the forefront. Whether you are a shelter, a rescue or an animal welfare organization, if you believe every dog deserves a loving home regardless of fur color, you belong here.
Why Become a Member?
Amplify Your Impact
Leverage collective messaging to reach a wider audience
Exclusive Resources
Our Member Toolkit includes high-res creative assets
Shape the Future
Help lead the charge in exposing bias and saving lives
Your Alliance Toolkit
These tools will help you shine a light on black dogs in your community. Together, we can change perceptions and save lives.
Simply download the assets, add your logo and print (or post to your social channels) to get more black dogs adopted.
Posters (12x18 in)
Social Assets (1080x1350 px)
Sit, Stay and Learn
What is Black Dog Syndrome?
Black Dog Syndrome is the phenomenon where black-coated dogs are disproportionately overlooked in favor of lighter-colored dogs. This leads to longer wait times for adoption and significantly higher euthanasia rates.
It is not based on temperament or health. It is an unconscious bias rooted in visual challenges—black dogs are harder to photograph and harder to see inside dimly lit kennels—and outdated misconceptions.
What Are Common Misconceptions About Black Dogs?
"They're Mean/Aggressive"
Absolutely false. Coat color has no correlation with temperament. Black dogs are just as loving, playful and gentle as any other dog.
"They're Generic"
While their coats may look uniform, every black dog has a unique spirit. They are only "invisible" until you take a closer look.
"They're Bad Luck"
This is an old superstition with no basis in reality. In fact, adopting a dog whose life depends on it is the best luck of all.
Is Black Dog Syndrome real?
Yes. According to this study by The George Washington University “Black Dog Syndrome” is a term used to describe the phenomenon in American animal shelters where large black dogs are adopted less frequently and euthanized more often than dogs of other colors and sizes, regardless of their temperament or health.
Why Does The Black Dog Syndrome Alliance Exist?
The Black Dog Syndrome Alliance was formed to shine a light on Black Dog Syndrome. We want to empower other organizations with the tools needed to get these wonderful dogs adopted into loving homes. We believe collective action can reduce biases toward black dogs and help educate dog lovers (and everyone) for the better.
Who Can Join & How Does It Work?
The Black Dog Syndrome Alliance is a growing network of compassionate rescues, shelters and advocates. If your organization shares our mission, you can apply to become an Alliance member. Members gain access to shared resources and a supportive community all working towards ending Black Dog Syndrome.
Featured Friends Gallery
Do you have a story to share about your black dog? Send it our way, and we'll feature it here.
Sam
Bandit
Lucy
King
Dash
Booker
Sam
Bandit
Lucy
King
Dash
Booker